04 Apr

Be a CALL CHAMPION | Each One Reach One

When Seva Setu began it’s journey, one of the first things that came to our notice was how young mothers from rural India were not able to have the best of medical facilities, guidance and monitoring at their doorsteps. In spite of the ambitious Village Health and Nutrition Days happening every month in every village, mothers still had no “easily accessible” solution for their concerns.

That’s when the grey cells at Seva Setu got working and true to its name, devised the Each One Reach One program. This is an elegant program where one person from urban India is made a “buddy” to one mother in rural India. By having a conversation for an hour a month, the urban, more experienced mothers can hand hold young rural mothers into a safe, healthy motherhood and can monitor their general health.

We started off this program through an MS Excel based system. Today, we are ramping this effort up in order to get as many mothers from urban India on board. Through a neat web app, we now have a fully automated call management system up which will help a “Call Champion” manage her calls with the mother from rural India.

This is a call for all you folks out there who can spare an hour a month to talk to these young mothers. You could also get your parents, friends and peers to be involved in this! The process is fairly simple – Register yourself here and we’ll get back to you in a day and have a word with you on how to go about this. You’ll be shadowing an existing call champion for a day and after that, the stage is all yours.

For any other queries, please feel free to comment here or write a note to help@sevasetu.org

Our previous call out from more than a year ago –


I am a working woman. I am a mother of two. I generally keep quite busy with home & office. Yet, I find 2-3 hours every week to reach out to, speak (on phone) to and counsel my pregnant and lactating women friends from the villages of ‪Vaishali‬ & ‪‎Patna‬, ‪‎Bihar‬ on various ante & post natal interventions. We often do a little bit of unrelated chit-chat as well :) It is a wonderful feeling reaching out and getting a different world view. Yes, I am a ‪#‎CALLCHAMPION‬ with ‪#‎EORO‬ ‪#‎MOTHERCARE‬ program of Seva Setu. Yes, I am a part of a change! Together we are creating some positive ruckus on ground, step by step, every day. DO YOU WANT TO BE A PART OF THIS?

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